The aim of “made in China 2025” policy is to push Industry 4.0 & Internet-technologies. China's manufacturing industry should assume a leading role in the world by 2025.
The Chinese industry is looking for high-tech suppliers to achieve this goal.
We show you, how EU manufacturing companies can apply e-commerce and push their own business in the Chinese market as well.
In today’s China we actually are not speaking of B2B anymore, but about B2B2C. Future business models have to be Online-to-Offline/Offline-to-Online (O2O) with WeChat providing a comprehensive communication, service and commerce environment.
When people think about E-Commerce and online shopping, usually fast-moving consumer goods such as cosmetics, books, electronics and clothing come to people’s mind. E-Commerce certainly offers a great marketplace for these products but it is also becoming rapidly more and more relevant for B2B companies. E-Commerce is becoming an integral part of life in China and B2B companies are now also discovering the potential that lies in the various Chinese e-commerce platforms.
44% of the global eCommerce (in Gross Merchant Value) flows through four Chinese platforms: taobao, tmall, jd.com, pingduoduo. There is a lot to learn about each of these companies and what different benefits they provide as a sales channel.
Once you have an eCommerce up and running, with positive returns, what are the next challenges to overcome?
If Online sales and brand promotion can be considered as its irreplaceability, that early preparation and long-term investment is necessary.